News

Business

When Love Meets the Roast 

Romance meets roast culture as Major Moves Comedy turns date night into a laughter marathon at the Grand Palm Hotel Casino Convention Resort, proving love is best served with a punchline  …

Features

The Tyranny of Time

Why Development Feels Slow By Douglas Rasbash The bruhaha of Budget 26 recedes, leaving an…

 

 

DIFFERENT DOESN’T ALWAYS WIN

Why recognition beats differentiation Brands chase difference. But in reality, customers choose what they recognise first. In marketing, differentiation has long been treated as the foundation of success. Every brand is told…

Whose grandmother is this, really? 

And isn’t it time we let her enjoy her retirement in peace instead of turning her into every brand’s favourite cliché? To win everyone, you must first choose who to lose! Let’s…

Why the BPL Is Hard to Sell

This column examines how culture, brands, and markets intersect in Botswana’s economy. Each instalment explores why some of the country’s most familiar products and institutions struggle to translate relevance into real commercial…

Botswana’s Deal With The Arsonist-Firefighter

A critical examination of Botswana’s new health cooperation agreement with the United States, questioning whether urgently needed funding comes at the cost of data sovereignty and democratic oversight BRADLEY FORTUIN On 23…

Scent of a Tone-Deaf Brand

Mitchum’s recent deodorant mishap reveals how even global brands can stumble when they forget the human touch—and the local heartbeat. By PHENYO MOTLHAGODI Principal Consultant, Tennyson PR In September, Mitchum apologised in…

The Shifting Beauty Standards in Pageantry

Universal acceptance of diversity is a positive development because as an immensely influential platform, pageantry can now help many girls and young women realise that there is nothing wrong with the way…

Time to Take Action for An Economically Integrated Africa

Aissatou Diallo The need for an economically integrated Africa has never been more urgent. With the severe disruption of global value chains due to Covid-19 and related lockdown measures, there is no…

Well done Rakgare!

Creatives have applauded the Ministry of Youth Empowerment, Sports and Culture Development for extending monthly stipends to them as announced early this week but want further assessment done with their unions. GOSEGO…

Politics, Power And Sexual Misconduct

In the past decade we have seen people uniting to bring justice to victims of sexual abuse. Organizations like the #metoo movement and #esengmongwangeng movement rose to amplify the voices of the…

SUBSCRIBE TO OUR NEWSLETTER